Listings in Event triggered actions

Using event triggered actions is a marketing automation tactic that has proven to be highly effective for marketing and sales personnel. Using automation software, companies can automatically send targeted emails or text messages to customers upon detection of a trigger. The automated event can also be adding a customer to a list or updating their CRM profile. Usually, a trigger is an action by a potential or existing customer that the company considers a valuable action. For example, the trigger event could be cart abandonment. The business action may therefore be to send a reminder email which may also contain a discount offer. Unlike regular automation, event triggered actions are direct responses to customer steps, increasing the likelihood of engagement. Proof of this is the fact that triggered emails have a 70.5% higher open rate than other newsletters. They also have a 152% higher click-through rate, a reference to the higher engagement and conversions associated with this form of automation.