Customer segmentation
Customer segmentation is the practice of dividing the customer base into smaller groups with common characteristics. Defining attributes for segmentation can be anything that helps the company achieve its customer segmentation goals. Sometimes basic demographic information such as age, gender or marital status or geographic location is used. More advanced segmentation features to implement include average purchase value, browsing history, and device type.
Customer segmentation is a very valuable part of any CRM strategy as it helps companies focus on specific customers. For example, a company may decide to offer anniversary discounts and special offers to its most loyal customers. By using segmentation, the company can define the parameters for loyalty and quickly filter out customers that fit. Likewise, a company may promote a product to different age groups for comparative analysis of sales performance. CRM can greatly simplify the division process through segmentation. The benefits include more effective personalization, reduced churn, increased customer loyalty, and increased revenue. It can even result in fewer abandoned carts; it all depends on how customer segmentation is performed.
Listings in Customer segmentation
Customer segmentation is the practice of dividing the customer base into smaller groups with common characteristics. Defining attributes for segmentation can be anything that helps the company achieve its customer segmentation goals. Sometimes basic demographic information such as age, gender or marital status or geographic location is used. More advanced segmentation features to implement include average purchase value, browsing history, and device type. Customer segmentation is a very valuable part of any CRM strategy as it helps companies focus on specific customers. For example, a company may decide to offer anniversary discounts and special offers to its most loyal customers. By using segmentation, the company can define the parameters for loyalty and quickly filter out customers that fit. Likewise, a company may promote a product to different age groups for comparative analysis of sales performance. CRM can greatly simplify the division process through segmentation. The benefits include more effective personalization, reduced churn, increased customer loyalty, and increased revenue. It can even result in fewer abandoned carts; it all depends on how customer segmentation is performed.
