Listings in ABX testing

ABX testing is used in marketing to compare and analyze campaigns. The purpose of this testing method is to observe how customers respond to different campaigns. First, the goals of the test must be clearly identified and a hypothesis can also be developed. For example, a marketer's goal might be to improve email performance. As a result, they may assume that a larger button can increase click-through rate. Then the test variants are created, the key performance indicators of the test are predefined for objectivity and a time schedule for the tests is established. Test results are then used to determine the best performing campaigns and improve the overall performance of the marketing team. ABX testing allows marketers to test banners, landing pages, contact forms, popups, emails, SMS and dynamic content. Therefore, it is a very useful test module for companies that want to optimize their processes with tested and reliable results.