Listings in Engagement tracking

Customer engagement is the online and offline interaction that customers have with a business through one of the available touchpoints. Everything from liking a Facebook post, responding to a tweet, clicking an email link, and rating your product counts as customer engagement. A company can extract a lot of information from these interactions. For example, a negatively worded review online is a clear sign that a customer is dissatisfied with a product or service. Likewise, a customer who always retweets all tweets posted by the company account is already loyal to your brand. Therefore, engagement tracking is an activity that companies should take seriously, as it contains information of immeasurable value. Engagement tracking is monitoring and analyzing customer interactions. By using a CRM, companies can see which customers are most engaged and which messages are generating the most engagement. By tracking engagements and what their customers like and dislike about their products and services. Therefore, it provides important insights useful for service improvement and personalization. In addition, it can be used to detect hot leads and customers about to leave. Ultimately, excellent engagement tracking provides opportunities for monetization through personalization and a better customer experience.