Listings in conversion tracking

Conversions can be defined as valuable actions taken by a customer. It includes actions such as signing up for newsletters, calling numbers placed in ads, or even downloading a mobile app. While the visibility of marketing campaigns is a positive development, it only marks the beginning of the customer journey. They still have to go through the sales funnel before monetization is generated. Conversion tracking is how companies track that journey down the sales funnel. It includes following up on customers after interacting with your ads to see if they take valuable action. Tracking is usually done by adding Google tags or code snippets to the website or other compatible point of contact. Then temporary cookies are created when a defined action is started. Conversion tracking is critical to assess the impact of different marketing campaigns against relevant metrics.