Listings in Campaign Personalization

Customers today are always asking for personalization. It is a non-negotiable aspect of the relationship that exists between the company and the customer. The desire for personalization extends to marketing campaigns as well. Campaign personalization makes improving the customer experience and ensuring satisfaction easier. By engaging in personalized marketing campaigns, companies also create customer loyalty and reap the benefits that come from it. And of course, campaign personalization leads to more conversions and higher sales revenue. While campaign personalization can be difficult to perform, using the CRM database makes it easier. Any data stored in the customer database - personal information, purchase history, browsing history - may be useful for personalization purposes. For example, purchase and browsing history can provide insight into what a customer likes. Therefore, it can provide product recommendations that the customer is likely to be interested in. Likewise, other forms of targeted email marketing and social media marketing can be performed with the available customer information.