When analyzing global internet traffic, there is a clear pattern formation. In 2009, mobile internet traffic still accounted for 0.7%. Fast forward to the second quarter of 2022, and that percentage is now up to 58,99%. The use of mobile devices is clearly on the rise. Every year, the sophistication and functionality of mobile phones increases as smartphone companies such as Samsung, Apple and Huawei invest more in breakthrough innovations. Hence, the pressure on software companies to create mobile solutions has led to the development of mobile CRM.
The argument for mobile CRM is strengthened because office workers now prefer to work more flexibly. The recent COVID-19 pandemic has accelerated the incidence of remote work worldwide. During the pandemic it became clear that presence in the office was not always necessary for efficient work. In addition, office workers are often on the road to meet prospects and customers in different locations. Therefore, the need for mobile access to CRM is unmistakable.
WHAT DOES MOBILE CRM OFFER USERS?
The use of mobile CRM is growing steadily. While desktop and mobile versions of the software predominate, mobile CRM usage is increasing with 11%. Given the features available, the software adoption rate for the mobile version of the software will continue to increase.
Some of the most attractive features of mobile CRM are calendar integrations, CRM alerts and push notifications. These features ensure that users are always informed about the activities and actions of prospects and customers. In addition, using CRM on mobile phones means that team members can easily share files with each other. They will also have constant access to customer data to perform their various tasks.
WHY SHOULD COMPANIES IMPLEMENT MOBILE CRM?
Thanks to the features mentioned above, customers and office workers can greatly benefit from mobile access to CRM. Here are six key reasons to introduce mobile CRM into your business:
INCREASING PRODUCTIVITY
According to Forcemanager, 50% of mobile CRM users increases their productivity by at least 15%. The main reason for this increase is the flexibility and convenience of mobile access. Marketers and sellers can manage multiple projects from their phone, from anywhere, at hours that suit them. Also, features such as calendar integration enable better time management. In addition, alerts and push notifications ensure that team members can take action when engagement and conversions happen.
CONSISTENCY OF CUSTOMER EXPERIENCE
72% of customers expect employees to have the same information about them. That's a reasonable expectation, considering how much of an impact it has on the customer experience. Mobile CRM ensures that all company representatives can access customer information every time. They also have real-time access to actionable insights, improving their decision-making and service delivery. As a result, the customer experience remains unaffected by employees who are located outside the offices.
HIGHER CONVERSION PRICES
Maximizing the capabilities of mobile CRM guarantees higher conversion rates for businesses. Calendar synchronization and alert functions, for example, help to manage appointments. This allows employees to arrange and set up meetings and appointments. Also worry analysis– and reporting tools for the availability of insights and reports to make decisions. Therefore, team members can quickly respond to customers to inspire more conversions.
STIMULATES SALES
With constant access to updates and customer data comes the opportunity to nurture leads better. Mobile access means salespeople can take timely action to move prospects and customers through the sales funnel faster. Also, improving customer service delivery increases customer acquisition and retention. As a result, companies will record higher sales revenues. According to Nucleus Research, 65% of the companies using mobile CRM is meeting their sales quota.
BETTER END USER ADOPTION
The acceptance by end-users of CRM is still a problem for most companies. However, taking a platform independent approach to using the software can improve the adoption rate. Therefore, companies can opt for CRM solutions that offer mobile access and desktop versions. This gives office workers more motivation to embrace the software.
STRONGER INTER DEPARTMENTAL 1TP1460 WORKING
About 78% of customers expect better communication between departments. Furthermore, 66% indicates that it has to repeat information to different team members. Using mobile CRM is a viable solution to these problems. It eliminates silos in the workflow by automatically synchronizing accounts. That way, every user gets real-time notifications when updates are made to customer data. This allows team members to collaborate better and deliver excellent customer service.
In short, a lot of advancements are being made in the CRM industry, and mobile access is one of them. Embracing mobile CRM can be very beneficial for companies investing in this opportunity. So keep that in mind when choosing your next CRM solution.
