Multiple site management







Multiple site management encompasses practices and strategies to optimize the process of managing multiple web pages. Today it is not uncommon for a company to have multiple websites. For example, a company may create several regional websites to accommodate the diversity of audiences in different geographic locations. Likewise, there may be a need for different websites when one company operates multiple brands. Whatever the use, managing these multiple sites independently leads to significant inefficiencies. It results in inconsistency of brand representation, scattering of customer data, data duplication, fragmented customer experiences and high operational costs.
Therefore, there is a need for multiple site management to optimize and streamline processes. Choosing this solution involves using a single database to create a single point for deployment, upgrade and development. By mapping shared and site-specific resources, such as integrations and widget templates, and executing the plan with the right business tools, companies can perfect the management of multiple sites at minimum cost and maximum profit.

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Multiple site management encompasses practices and strategies to optimize the process of managing multiple web pages. Today it is not uncommon for a company to have multiple websites. For example, a company may create several regional websites to accommodate the diversity of audiences in different geographic locations. Likewise, there may be a need for different websites when one company operates multiple brands. Whatever the use, managing these multiple sites independently leads to significant inefficiencies. It results in inconsistency of brand representation, scattering of customer data, data duplication, fragmented customer experiences and high operational costs. Therefore, there is a need for multiple site management to optimize and streamline processes. Choosing this solution involves using a single database to create a single point for deployment, upgrade and development. By mapping shared and site-specific resources, such as integrations and widget templates, and executing the plan with the right business tools, companies can perfect the management of multiple sites at minimum cost and maximum profit.