With 333 billion emails sent and received every day, email remains a popular communication channel. When it comes to marketing purposes, emails are highly profitable and generate the most ROI. Businesses and their customers exchange valuable information via email on a daily basis, so it makes sense to opt for strategies that can optimize email marketing campaigns. One such strategy is business email integration with CRM.
Integrating the email accounts of all your CRM users is a great way to automatically capture all information exchanged via email. It enables real-time synchronization, which means that all messages and attachments are added directly to the CRM database. Also, any new information that is added is visible to all CRM users, ensuring transparency and simplifying cross-departmental collaboration. Business email integration with CRM also means users receive instant notifications when customers open emails or click on links. Therefore, tracking conversions and sales that each email generates becomes a faster and more seamless process.
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With 333 billion emails sent and received every day, email remains a popular communication channel. When it comes to marketing purposes, emails are highly profitable and generate the most ROI. Businesses and their customers exchange valuable information via email on a daily basis, so it makes sense to opt for strategies that can optimize email marketing campaigns. One such strategy is business email integration with CRM. Integrating the email accounts of all your CRM users is a great way to automatically capture all information exchanged via email. It enables real-time synchronization, which means that all messages and attachments are added directly to the CRM database. Also, any new information that is added is visible to all CRM users, ensuring transparency and simplifying cross-departmental collaboration. Business email integration with CRM also means users receive instant notifications when customers open emails or click on links. Therefore, tracking conversions and sales that each email generates becomes a faster and more seamless process.