Listings in Campaign management

Marketing campaigns of modern companies are often complex and multifaceted. Often, multiple campaigns are run to target multiple customer segments and are underway at the same time. In addition, most campaigns are executed using a multichannel marketing strategy. The work pressure is therefore enormous. However, using a CRM with campaign management functionality makes the process seamless. Campaign management encompasses a range of activities involved in optimizing marketing campaigns for the best results. It involves planning and executing initiatives such as email marketing, social media ads, Google ads, pay per click ads, etc. Then the results of the campaigns are tracked and analyzed and measured against metrics such as open rate, conversation rate, and CTR. In addition, it covers the early stages of lead management, namely lead generation, capture and distribution. To facilitate the process, CRM can also automate campaign management workflow. Therefore, it saves time, increases productivity and maximizes campaign efficiency.