5 reasons to integrate CRM with Email marketing


In today's world there is an influx of customer data and Customer Relationship Management (CRM) software has become an indispensable tool for business owners. For marketers, this means an abundance of information to leverage any campaign, including email marketing. According to Statista, global email subscribers reached 4 billion in 2020 and will rise to 4.6 billion by 2025. That's a pretty significant number, indicating a huge amount of data. However, the information extracted from this data enables the optimization of an email marketing campaign. To perfect the system, suitable software for data management is necessary. This is where CRM comes into play. Statistically, 92% of companies say that CRM software plays a crucial role in achieving revenue goals. Hence, the concept of CRM email marketing plays a role in business practice today.


CRM email marketing is a campaign strategy that uses management software in email marketing to personalize content and achieve marketing goals. The goal of CRM is to define customer profiles across all platforms and customize a unique experience for potential leads. Before CRM email marketing, brands generally sent bulk emails to their target audience. As a result, it eliminated the ability to target and serve specific customers, ruining relationships and hindering lead generation.

In addition, statistics have shown that emails with a personalized subject line 26% are more likely to be opened than emails without. This shows why personalized email marketing is desirable. However, creating content and monitoring the customer journeys of different customers are hectic tasks. Therefore, it is necessary to integrate email marketing tools with powerful software such as CRM. Using a CRM email marketing strategy reduces the workload. In addition, CRM offers automation services so that companies can focus on other aspects of their marketing system.



By using CRM email marketing, marketers can optimize content using customer data. By tailoring emails to the targeted customers, there is a noticeable improvement in brand-customer interactions, increasing engagement. Having relevant customer emails in one place also helps businesses achieve brand-focused campaigns. According to Salesforce, 69% expects customers to have a connected experience when interacting with a company. Integrating CRM and email marketing is an excellent opportunity to deliver that connected experience.


The average ROI of CRM is $ 8.71 for every $ 1 spent, and sales can increase by 29% by using CRM software. Consequently, the integration of CRM with email marketing will cause a jump in conversation rate and save marketing money. Plus, it's easier to develop an email that resonates with potential customers when companies have access to multiple reports and metrics. CRM email marketing increases ROI, indicating a clear display of achieving more with less.


As a marketer, there are aspects of a campaign that are usually overlooked. In general, when creating campaign strategies, there are missed opportunities to close sales. By implementing CRM email marketing, you can take advantage of those sales channels. CRM software also has capabilities that can help sales and marketing teams minimize administrative work. Therefore, automation helps companies focus on other important activities, such as lead nurturing and qualification.


Customers expect brands to be familiar with their preferences. Instead of just striving for sales, companies should prioritize customer satisfaction. According to Adobe, 42% of customers are frustrated by impersonal content. Marketers can CRM email marketing use to maximize the personalization of interactions. This is because CRM software makes email editing easier. It increases the open rate, click through rate and other key KPIs.


CRM software functions are quite robust. They include identifying sales opportunities, storing customer and prospect contact information, tracking service issues, and managing marketing campaigns. CRM also ensures a seamless workflow and provides valuable information for other marketing systems. In email marketing, data exists in bulk. Therefore, the use of CRM software ensures the correct collection and organization of data. As a result, CRM email marketing saves time, promotes efficiency, provides better organization and optimizes campaign strategy.

In short, CRM is invaluable for email marketing. It offers a host of features that can scale any marketing strategy. It is also an effective method to promote the customer-oriented idea. Since emails are generally considered personal, CRM's integration is the perfect way to help both repeat and potential customers who need branded services. Finally, it will implement CRM email marketing not only save time and marketing dollars, but also boost the marketing approach enormously.